Chapter+4+++Suggestions+and+Swarms-trusting+humans+and+computers

=﻿Trust Markets=





The "Napoleon Dynamite Problem": Definition- When typical algorithms don't work in predicting user value. Those who watch this movie and like it don't fall into any category, or profile that algorithms can generate. So, using algorithms, Netflix cannot predict which subscribers will like the movie. The site can't make recommendations for fear they will miss the mark, and then your trust will fall in their site and recommendations.

=﻿So Who Do You Trust=

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=﻿Hello, Computer, Would You Like to Be My Friend?=

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=﻿How the Changing Communities Are Changing Us=

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